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Chapter Event: How Learning To Write Songs Improves Your Ability To Innovate (In-Person)

  • 09/08/2023
  • 6:00 PM - 8:00 PM
  • Specific Venue To Be Confirmed
  • 22


  • Members of ATD NYC in good standing.
  • Registration for non-member of ATD NYC opens on September 1st, 2023.

    If you join us as member within the next two weeks, you can have this event fee credited to your ATD NYC membership.

    Email to take advantage of this offer.


Join us for an evening to learn about creative problem solving using songwriting techniques, and networking with your local talent development community and ATD NYC board; members and non-members are welcome.

Registration spots are limited; ATD NYC members have the benefit to register before the event opens to non-members on September 1st. We hope to see you there!

About The Event

A 90-minute songwriting workshop to enhance creativity and problem-solve around a specific chosen issue or objective. In order to think differently and explore new ideas, it’s critical for high achievers to develop their creativity and diversify their problem-solving approaches. Songwriting provides a unique and powerful new way to think about complicated issues and achieve improved solutions. 

During the workshop you will:

  • Learn to use metaphor, verse, and chorus writing as a powerful tool to examine any problem or objective
  • Discover how songwriting can be used to explore problems and present new and innovative solutions. 
  • Improve your ability to innovate by practicing the skills songwriting develops such as lateral-thinking and risk-taking.

Event Agenda

  • 6pm to 7:30pm - Workshop
  • 7:30pm to 8pm - Networking

About The Presenter

Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, music producer and author who, for the past seven years, has been helping business teams enhance their creativity, solve problems and innovate by teaching them to write songs. Cliff’s book, The Reason For The Rhymes: Mastering The Seven Essential Skills of Innovation by Learning to Write Songs, encapsulates the principles of his in-demand workshops. His current and former clients including Deloitte, Google, Bank of America, Dell and Southwest Airlines. Cliff presented his songwriting presentation for other ATD Chapters in 2022 and will be presenting at the upcoming ATD International Conference this May 2023 in San Diego. 

Venue Information

Specific details for venue to be confirmed nearing event date.


  • Members: Free
  • Non-Members: $20 (registration opens on September 1st)


Questions can be directed to our program contacts:

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After you register, don't forget to use the "add to my calendar" feature on the top righthand side of the webpage to hold your time (example image below) 

ATD New York City chapter is a 501(c)(3) non-profit organization and the local chapter of the Association for Talent Development - the leading association of workplace learning and performance professionals in the world.

Chapter Incentive Program (ChIP) code for store purchases: CH1026


ATD NYC Chapter

105 W 86th Street #347

New York, NY  10024-3444

Telephone: 212.479.7397

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