Log in

Career Development SIG: Power Up Your Personal Brand

  • 11/04/2019
  • 5:30 PM - 7:45 PM
  • Partners International, 9 East 37th St. (Madison/5th), New York, NY 7th Floor Conference Room
  • 1


  • ATD NYC Member in good standing.
  • Non-member of ATD NYC. You can have this event fee credited to your ATD NYC membership if you join within the next two weeks. Email contact@atdnyc.org to take advantage of this offer.

NOTE: Member registration opens 30 days prior to this event. Non-member registration opens 15 days prior to this event.

Program Description:

Powerful personal brands are unique, compelling and relevant.

Why Personal Branding Matters

Your personal brand is how you are known and the value others give to you. The way others perceive us directly influences their desire to offer us opportunities. Right or wrong, their perception is your reality.

Lida Citroën shows audiences how to manage your reputation through the way you communicate, behave and position yourself around others. In working with international business leaders, professionals, and corporate teams, Lida brings a passion and clarity to the personal branding process that make her programs relatable and actionable. 

In this engaging and empowering presentation, ATD members will learn Lida Citroën’s “5 Secrets to Building Influence” in order to find a job, keep a job, get a better job or to get more clients as a coach or consultant.

Participants will leave understanding:

  • What is your unique offer (personal brand)?
  • Who is your target audience and what do they need?
  • How would you like to be perceived by others?
  • How to intentionally promote your personal brand through:
            - Social media and social networking
            - Creating a compelling elevator pitch
            - Building a powerful style and image
            - Networking strategies
            - Powerful body language tips

About the Presenter:  Lida Citroen

Lida Citroën is a personal branding and reputation management expert who solidifies the identities of executives, senior professionals, military veterans and thought leaders around the world. After 20 years in corporate, Lida launched LIDA360 to help her clients develop, pivot or repair their brand. In her engaging and informative programs, Lida shares the secrets to building a standout personal brand, giving you the ability drive your career—today and into the future.

The author of three bestselling books on reputation management and personal branding, Lida is also known for her powerful TEDx Talk, her impactful instructional courses on LinkedIn Learning, and her presentations and keynote speeches which provide the tools to inspire, influence and impact your target audience. She has most recently spoken at the Massachusetts Conference for Women, the National SHRM Conference and on the ATD National webinar platform. She has been featured on MSNBC, CBN News, in Fortune magazine, Forbes.com, Woman’s Day magazine, Kiplinger’s Personal Finance, and numerous other outlets.


Partners International

9 East 37th St. (Madison/5th)

New York, NY

7th Floor Conference Room

5:30-6:00              Networking

6:00-7:15              Program

7:15-7:45              Networking


ATD NYC Members: $00.00

Non-Members:          $15.00

Registration Deadline: Registration closes Sunday, November 3rd, 2019 at 5pm.

Event Contacts: 

Career Development SIG Co-Chairs

Rob Hellman, robert.hellman@atdnyc.org

Barbara Phillips, barbara.phillips@atdnyc.org

Telephone: 212.479.7397
Email: contact@atdnyc.org

Chapter Incentive Program (ChIP) code for td.org store purchases: CH1026

ATD NYC Chapter
105 W 86th Street #347
New York, NY  10024-3444

Powered by Wild Apricot Membership Software