Registration will open for members on March 11th. Non-members will be able to register beginning March 27th. Presenter's Guests will be provided with a code to register.
Persuasive Writing for L&D and HR Professionals
Unleash the power of your words to persuade key stakeholders! Whether you’re trying to get management to approve an initiative, learners to fully engage in a training program, or the entire workforce to comply with key protocols, you need to write convincing messages focused on the needs of the reader.
In this dynamic, fast-paced webinar, Jack Appleman, business writing instructor and top-selling author, will lead you through a series of challenging exercises—which you can submit for his review in real time!
1. Grab attention with engaging subject lines and compelling language
2. Address your reader’s WIIFM (What’s in it for me?)
3. Don’t just say it—show it!
About the Presenter: Mr. Jack Appleman
Jack E. Appleman, APR, CBC, prominent writing instructor and coach, is committed to helping individuals achieve better results with their writing. He is driven by the belief that everyone can significantly improve their text by following a series of straightforward steps. His workshops, webinars and private coaching sessions have helped thousands of working professionals write more effectively.
As principal of the Monroe, New York-based Successful Business Writing, Jack brings more than 25 years’ experience as a corporate trainer, professor and public relations professional. He has been a frequent speaker and has published several articles on the importance of good writing. A 2012 story on workplace grammar in The Wall Street Journal cited him and included his contest. Then, a 2014 Journal column quoted him on effective email strategies.
A professor since 2001, Jack teaches technical writing online for Southern New Hampshire University. He also earned the accreditation in public relations (APR) certification from the Public Relations Society of America and the Certified Business Communicator (CBC) designation from the Business Marketing Association. In 2015, Jack received the Charles T. Morgan Award for lifetime excellence in corporate training from the Association for Talent Development’s Northern New Jersey chapter.
Jack earned his BA in Communication from Ohio State University and his MS in Journalism from Ohio University. He is also studying for his Ph.D. in Organizational Communication at the State University of New York at Albany.