The People Analytics SIG Presents:
How to Harness the Emotions Behind Data to Attract, Engage, Retain—and Inspire—Your Employees
The importance and power of data is a hot topic in all business fields but we all know data can also be intimidating, overwhelming, and at times – far from exciting. Though data visualization is an important part of the solution, it is ultimately the emotions and storytelling behind the visuals that truly reach our hearts and minds and inspire us to take action. This session will focus on how to piece together and communicate the story of your data in powerful and impactful ways.
Member registration is now open.
Non-member registration opens on February 2nd.
DETAILED DESCRIPTION
Join us for a presentation at the intersection of people, business, and visual communication – with a twist – and learn how you, too, can turn numbers into stories to connect with your audience and trigger action! You’ll get the special opportunity to select the story that’s most meaningful for you to review – from three powerful and inspiring real-life examples of how global companies have used data visual storytelling to communicate organizational change, strengthen their employer brand, and grow a culture of employee engagement and belonging:
- How Mondelez convinced hundreds of international employees to relocate to a “remote”, non-existing new location, оr
- How KMPG CEE (Central & Eastern Europe) celebrated its story of growth and outstanding talent development programs to build their employer brand and generate employee engagement, оr
- How Burgiss – and investment data company itself – helped its employees feel more interconnected across business units and better understand the value they provide to their clients.
AGENDA
11:45-12:00 PM Pre-Event Networking
12:00-1:00 PM Main Event
PRICE
ATD NYC Members: $0
Non-Members: $15
REGISTRATION DEADLINE
Session start time
Cancellation Policy: Cancellations submitted more than 48 hours prior can be refunded. Email contact@atdnyc.org to cancel and request a refund.
VIRTUAL PARTICIPATION DETAILS
Will be sent upon registration.
EVENT CONTACT
Sy Islam, Co-Chair ATD NYC People Analytics SIG | sy.islam@atdnyc.org
ABOUT THE GUEST
Lilyana (Lily) Zagorcheva, PhD
Co-Founder and Managing Partner, InfoGraffiti
Lilyana (Lily) Zagorcheva, PhD, is the Co-founder and Managing Partner of InfoGraffiti, a visual impact studio and communications consultancy based in Sofia, Bulgaria. Lily has a passion for visual communication and throughout her career has been responsible for visual projects across major global brands for a number of Fortune 500 companies. At InfoGraffiti, she leads a team of data analysts and visual artists. Together, they specialize in bringing clarity to complexity through science, art, and data-driven visuals – with an extra focus on emotion and impactful storytelling that truly make audiences understand, engage, and act.
Prior to co-founding InfoGraffiti, Lily got her professional start in public relations. She spent 18 years in international corporate communications, issues management, public affairs, brand positioning, and employer branding. Today, in addition to her international communications practice, Lily is also a researcher and a thought leader in the information management and information diet field.
She holds a PhD in Communication and Information Science. Her academic research centers on the evolution, technique, and practical application of infographics and data visualization in order to enhance communication effectiveness. She is also the author of an original typology and systematization for infographic representation of data.
This program is pre-approved for continuing education credits!
ATD New York City Chapter programs are pre-approved by the ATD Certification Institute for continuing education credits towards recertification by Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credential holders.
