Applying a UX Methodology to the Assessment Experience
Digitization is affecting user expectation both narrowly and broadly. Creating a scalable, valid and multi-method digital assessment experience for emerging leaders presents both challenges and opportunities for the entire assessment approach. In a recent project IBM applied design thinking and ongoing sponsor user feedback to evolve a richly engaging digital approach to identifying, developing and selecting emerging first line leaders. Out of that iterative design process evolved a self-paced offering that delivers a highly interactive end-to-end assessment and development experience for the user, pipeline and selection insight for the business, and a corps of global debrief coaches to support.
This user-centric platform is already delivering high levels of satisfaction as measured by net promotor scores [NPS] of 54. Better still, offering a digital assessment has reduced costs by 800 percent over the traditional assessment center approach, which makes it highly cost-efficient to deliver at scale.Additional advantages have been gained by allowing those with an interest in a leadership role to directly enroll in the program and self-nominate. This has the potential to enrich our pipeline of candidates, support bias mitigation at the very start of the pipe and enhance our efforts to further our culture of inclusion.
Assessment Strategy Leader
Leadership, Learning & Inclusion, IBM
Alison Hartmann enjoys creating innovative, people centric approaches to business problems. She is an experienced leadership development practitioner specialized in the use and deployment of psychometric assessments. Currently she is on the assessment strategy team within IBM’s leadership, learning and inclusion group, where she has held a variety of roles since 2008. A US citizen, she has lived over 20 years in Europe. Her most treasured achievement from that experience: becoming fluent in and doing business in a foreign language. She has held leadership positions across a variety of industries including banking, fine art, hospitality, consulting and IT. She has lectured on Leadership Development at Universities in the Netherlands and Scotland. A graduate of the University of Massachusetts, Amherst with a B.A. in History she completed a Master’s Degree in Management, Economics and Politics at the University of St. Andrews, Scotland. She enjoys alpine hiking, cooking and the arts.
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